CASE

STUDY #5

Comorbidities From Diabetes

Local Multicultural Focus Has National Impact

The Problem

The Black and Hispanic segments have the highest incidence of diabetes of any ethnic segment and those numbers were on the rise. Our client had a therapy that was approved for this affliction but wasn’t getting the traction they had forecasted in these segments

The Solution

Most patients weren’t being seen by doctors from their communities, creating cultural barriers preventing diagnosis and treatment. Leveraging our Community Connection Platform, we uncovered what was driving this breakdown in communication between patients & their providers. CHM developed an integrated consumer campaign and executed across 6 key markets, which included DTC, POC resources, educational webinars and PR.  

The Results

Allowed brand, that was trending below forecast, to finish the year at 110%. The campaign went on to win “Best Marketing Campaign of the Year” for the client

SEE CASE STUDY #4
Harnessing the Power of Community to Drive Action
SEE CASE STUDY #1
Great Data, Low Market Share

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