The Black and Hispanic segments have the highest incidence of diabetes of any ethnic segment, and those numbers were on the rise. Our client had an approved therapy that wasn’t getting the traction they had forecasted for these segments.
Most patients weren’t being seen by health care professionals (HCPs) from their communities, creating cultural barriers to diagnosis and treatment. Leveraging our Community Connection platform, we uncovered what was driving this breakdown in communication between patients & their HCPs. CHM developed an integrated consumer campaign — which included direct-to-consumer outreach, point-of-care resources, educational webinars, and public relations — and executed it across 6 key markets.
The client finished the year at 110%. The campaign went on to win “Best Marketing Campaign of the Year” for the client.
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