The brand launched with a solid general market plan but had lackluster market performance despite having great data. While the brand successfully engaged national key opinion leaders (KOLs), the patients were treated by community health care professionals who were not influenced by academic KOLs.
CHM leveraged our Community Connection platform to quickly identify the most influential community doctors and created grassroots outreach and programming strategies to engage these physicians.
The client realized a 6:1 return on investment with 5% to 30% brand sales growth within the first year and double-digit brand sales growth after the initial launch of the CHM campaign.
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