CASE

STUDY #1

Hepatitis Brand Growth Ignited by Multicultural Strategy

Great Data, Low Market Share

The Opportunity

The brand launched with a solid general market plan but had lackluster market performance despite having great data. While the brand successfully engaged national knowledge opinion leaders (KOL), the patients were treated by community HCPs who were not influenced by academic KOLs.

The Strategy

CHM leveraged our Community Connection Platform to quickly identify the most influential community doctors and created grassroots outreach and programming strategies engaging these physicians.

The Results

Client realized a 6:1 return on investment with 5% – 30% brand sales growth within 1st year and double-digit brand sales growth after initial launch of the CHM campaign.

SEE CASE STUDY #5
Local Multicultural Focus Has National Impact
SEE CASE STUDY #2
How to Accelerate Lagging Trial Enrollment for a Community Disease

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