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It’s time to grow your market while connecting with underserved communities
in need of health education.
in need of health education.
approach
At CHM, our mission is to grow pharmaceutical brands by elevating health literacy in underserved multicultural patient communities.
We are the leaders in community health education. Your brand benefits through our unrivaled network of HCPs and media, decades of health insights across multiple cultures, profound expertise managing pharmaceutical brands, and the efficiency stemming from our understanding of relevant FDA promotional regulations.
CHM is 100% minority & woman owned.
Authentic,
culturally resonant, community
engagement is at the
heart of what we do.
Powered by CHM’s Community Connection Platform™
Community Connection™ provides turnkey access to community HCPs and underserved patients, including those from Asian American and Hispanic communities, to facilitate the delivery of relevant health information.
The CHM Community Connection™ Platform allows us to provide the services our clients need in a structure that is turnkey, efficient, and effective.
This 360-degree approach drives authentic community engagement and impressive results for our clients.
Authentic, results-driven outreach and engagement to these communities takes a multi‑disciplinary approach and a multi‑pronged strategy to build trust and credibility with patients, HCPs who treat them, and community activists who defend and protect them.
It’s not just about
language, it’s about
a true connection to
these communities.
We grew up in the communities our brands serve. Our partners and friends thrive there, today. This intimacy empowers us to deliver real results for those brands and for the lives that depend on them.
We have a proven track record of success in providing:
Branded & Unbranded Community Outreach
- Branded & unbranded in-language community events for patients
- Event planning & logistics — including recruitment & community speaker bureau development
- Access to influential HCPs in disease states that matter most to your communities
- Access to multicultural consumer audience open to communication & engagement
Opinion Leader
& HCP Engagement
- Access to influential community HCPs in the disease states that matter most
- Recruitment for participation in branded and DSE patient events
- Advisory Board planning and execution
- Clinical trial recruitment, including expanding Clinical Trial Diversity
PR & Advocacy
Partnership
- Access to robust roster of key community advocates and grassroots organizations
- Partner to execute branded and unbranded community tactics
- Build community credibility
- Garner significant earned media coverage for your brand
In-language
Creative Development
- New claims and creative content development
- Deep expertise with FDA regulations and MLR reviews
- Experts in disease state & educational content tailored for multicultural audiences
- Transcreation excellence that earns the praise of OLs & community leaders
Media Planning
& Buying
- In-language media planning and buying
- Relationships with all top media partners across our communities for all tactics, both mass and digital
Research, Data Analytics,
& Optimization
- Qualitative and Quantitative market research capabilities for continued insight mining and discovery
- Metrics and Digital Analytics support to ensure we optimize media and other programs across mass and digital tactics
work
Our clients enjoy high-ROI results while our communities receive authentic, culturally-resonant, in-language engagement.
CASE STUDIES
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What community thought leaders say about us:
CHM has developed patient education programs that are motivating for the patients that I serve. The CHM team really understands the needs and challenges of our Vietnamese patient population, as well as the educational needs of the doctors that treat this community.
I advise many pharmaceutical companies, and when they want to engage Asian-American and Hispanic patient populations, I always recommend CHM. They intimately understand our market and develop effective materials that help me educate my patients. They really know what they are doing.
CHM has been the leader in educating ethnic patient and doctor communities. They understand the culture of my patients and know how to engage busy community physicians. They have created essential materials and programs that help my patients to understand complex health issues.
Working with the CHM team is smooth, easy, and always a pleasure. They are very knowledgeable about FDA regulations, the science, patient needs, and also have great media and advocacy partnerships. They have the know-how to pull it all together to create engaging educational programs for Hispanics.
Having been a Medical Advisor for the Pharma industry in a past life, I intimately understand Pharma Industry regulations. I have witnessed the CHM team’s ability to successfully execute within the confines of Pharma regulations, and bring much needed health education to the Hispanic community.
The CHM team is well-respected, well connected to the media outlets that serve these communities, and they really know how to work with the Pharma industry. They have been bringing much needed valuable health education to our Korean community for over a decade. I really appreciate them for that.
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And the industry has taken notice:
Ad Age Multicultural
Ad Agency
Awards
DTC National Awards
Recent Awards
DTC 2021 – Silver
Best Multicultural Campaign –
OurLenvima
Best Multicultural Campaign –
OurLenvima
DTC 2019 – Silver
Best Multicultural Campaign –
MyProlia
Best Multicultural Campaign –
MyProlia
Clients we introduced to our communities:
team
Our team has the entrepreneurial spirit, pharmaceutical marketing chops, and passion for educating communities. We have over a decade’s history of achieving high ROI for multicultural pharmaceutical campaigns and would like to discuss how we can partner with your brand to achieve similar results. We’d love to hear from you!
Eileen Chin
President
Eileen understands from personal experience just how challenging language and culture barriers can be, both for underserved patients and their doctors. She came to the United States at an early age as a refugee from Burma (Myanmar) and took on the role of health advocate for her family members.
After acquiring a BA with honors in Biology from Barnard College, and an MBA from Columbia Business School, she entered the world of pharmaceutical marketing on the client-side.
She spent over 15 years as a marketing leader building, launching and growing Hepatitis, CV/Diabetes, Oncology, and Dermatology brands. Since 2011, she’s put that knowledge to work on the agency-side at CHM with a focus on creating genuine connections between brands, patients, and physicians.
Kim Palermo
Chief Operating Officer
As a leader at CHM, Kim satisfies her need to bring innovative ideas to life and to break down communication barriers which lead to better health outcomes. She is a strategic expert that has spent the majority of her career in Healthcare entrepreneurship, leading brand teams and agencies across a wide range of therapeutic areas including Oncology, GI, Vaccines, RA, MS, Respiratory, CNS, Women’s Health, Urology, Pain Management, Dermatology, Smoking Cessation, Depression, CV, & Diabetes.
Kim is a first generation Hispanic who is passionate about helping underserved communities, and about leveraging technology to improve the health outcomes of all members of our society.
Kim holds an MBA from The Wharton School of Business with dual majors in Marketing and Entrepreneurial Management.
connect
Reach out if you are ready for a new approach to healthcare marketing.
BRANDS – Are you ready for authentic community engagement that actually drives results?
Brand results can go hand-in-hand with authentic community engagement.
Let us share how we’ve driven both in ways that benefit providers, patients, and the bottom line.
JOB SEEKERS – Are you as passionate about authentic community engagement as we are?
Send us your resume!
Entrepreneurial at heart? Driven to be part of the healthcare marketing revolution? Drop us a note along with your resume and tell us why you’d be a strong addition to our family.