CASE

STUDY #4

Osteoporosis Grassroots Multicultural Campaign

Harnessing the Power of Community to Drive Action

The Problem

Client brand team with a general market only strategy was facing generic competitors and seeking growth via multicultural patient populations.

The Solution

Leveraging our Community Connection Platform, CHM identified opportunities with the greatest potential of high-risk multicultural patient segments and created an omnichannel grassroots, branded campaign that connected HCP, patients, payers, media, and advocacy partners.  

The Results

Client realized returns on investment ranging from 20:1 to 8:1; Awareness and intent research showed dramatic increases in patient awareness and intent of brand.

SEE CASE STUDY #3
Going Up Against the 800-pound Gorilla – How to Compete?
SEE CASE STUDY #5
Local Multicultural Focus Has National Impact

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