CASE

STUDY #4

Osteoporosis Grassroots Multicultural Campaign

Harnessing the Power of Community to Drive Action

The Problem

A brand team with only a general market strategy was facing generic competitors and seeking growth via multicultural patient populations.

The Solution

Leveraging our Community Connection platform, CHM identified opportunities with the greatest potential of engaging high-risk multicultural patient segments and created an omnichannel grassroots, branded campaign that connected health care professionals, patients, payers, media, and advocacy partners.  

The Results

Client realized a return on investment ranging from 20:1 to 8:1; research showed dramatic increases in patient awareness and intent of brand.

SEE CASE STUDY #3
Going Up Against the 800-Pound Gorilla
SEE CASE STUDY #5
Local Multicultural Focus Has National Impact

WORK WITH US

Explore how authentic community engagement can drive results

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