Client brand team with a general market only strategy was facing generic competitors and seeking growth via multicultural patient populations.
Leveraging our Community Connection Platform, CHM identified opportunities with the greatest potential of high-risk multicultural patient segments and created an omnichannel grassroots, branded campaign that connected HCP, patients, payers, media, and advocacy partners.
Client realized returns on investment ranging from 20:1 to 8:1; Awareness and intent research showed dramatic increases in patient awareness and intent of brand.
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