A brand team with only a general market strategy was facing generic competitors and seeking growth via multicultural patient populations.
Leveraging our Community Connection platform, CHM identified opportunities with the greatest potential of engaging high-risk multicultural patient segments and created an omnichannel grassroots, branded campaign that connected health care professionals, patients, payers, media, and advocacy partners.
Client realized a return on investment ranging from 20:1 to 8:1; research showed dramatic increases in patient awareness and intent of brand.
Explore how authentic community engagement can drive results
401 E Jackson St
Tampa, FL 33602
175 Greenwich St
Three World Trade Center
New York, NY 10007