CASE

STUDY #3

EGFR Lung Cancer TKI Case Study

Going Up Against the 800lb Gorilla – How to Compete?

The Problem

Client brand team was launching a drug in a crowded space with an existing dominant market leader and was struggling to identify a winning strategy. A general market strategy would not be competitive in this disease state

The Solution

CHM identified a regional strategy with minority populations as the core. A revised multicultural strategy together with authentic, credible community engagement with grassroots advocacy, in-language resonant patient education materials and media drove dramatic increase in brand awareness with target patients.

The Results

Client experienced doubled market share in the first year after pivoting to the new multicultural strategy.

SEE CASE STUDY #2
How to Accelerate Lagging Trial Enrollment for a Community Disease
SEE CASE STUDY #4
Harnessing the Power of Community to Drive Action

WORK WITH US

Explore how authentic community engagement can drive results

Tampa

401 E Jackson St 
Ste 3300
Tampa, FL 33602

New York

175 Greenwich St
Three World Trade Center
Floor 38
New York, NY 10007

Connect
info@chmagency.com
(646)866-7565
©2022 Community Health Marketing Inc.
All Rights Reserved.  |  Privacy Policy