The Problem

A brand team with only a general market strategy was facing generic competitors and seeking growth via multicultural patient populations.

The Solution

Leveraging our Community Connection platform, CHM identified opportunities with the greatest potential of engaging high-risk multicultural patient segments and created an omnichannel grassroots, branded campaign that connected health care professionals, patients, payers, media, and advocacy partners.  

The Results

Client realized a return on investment ranging from 20:1 to 8:1; research showed dramatic increases in patient awareness and intent of brand.